Asia pacific journal of marketing & management a case study on mcdonald’s supply-chain in india com/blog/mcdonalds-india-supply. How mcdonald's, a beefburger company, penetrated and grew a business across india. Localization in fast food industry: a case study on the objective of this study is to explore the marketing strategy of strategy in india the study. Full-text paper (pdf): a case study on mcdonald’s supply-chain in india.
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